Strengthening the Hub for Made in Italy network across the UAE
Hub for Made in Italy is expanding its network in the United Arab Emirates through a new strategic partnership with Serdal Holding, a diversified investment and operating group headquartered in Abu Dhabi.
Active across sectors including energy, defence, technology, infrastructure, real estate and strategic ventures, Serdal Holding brings to the partnership a strong local presence, an extensive business network and a long-term approach to value creation.
The partnership is designed to strengthen Italian companies’ access to the UAE business ecosystem, facilitating qualified connections with local stakeholders and supporting more structured paths of market entry, commercial development and long-term growth in the region.
A partner with strong roots in the Emirati market
Serdal Holding combines local market knowledge, operational experience and investment capabilities, with an approach focused on building sustainable value, developing successful businesses and fostering strategic partnerships.
The Group’s name is inspired by the Emirati term “sardal”, traditionally used to describe the commander of a fleet of pearl-diving boats: an expert navigator with deep knowledge of the sea and its routes. This reference reflects the Group’s way of operating in the market: guiding complex development paths, connecting opportunities and stakeholders, and supporting growth with a clear focus on execution.
“At Serdal Holding, we are building the future on a foundation of experience, innovation, and long-term vision.
Our mission is to create sustainable value by developing successful businesses, fostering strategic partnerships, and contributing to the growth of the UAE economy. Through a diversified portfolio and an agile approach, we empower organizations with the expertise, resources, and opportunities needed to thrive.
We believe that innovation, technology, and national talent are the driving forces behind sustainable progress. By investing in people, embracing transformation, and supporting Emiratization, we aim to create lasting impact for our stakeholders, communities, and future generations”, said Ali Abdulla Al Mazrouei, Managing Director and CEO of Serdal Holding.
Through this partnership, Serdal Holding will provide the Hub for Made in Italy with access to a well-established network of real estate developers, investment groups, financial institutions, public entities and industrial partners across Abu Dhabi, Dubai and the wider UAE market.
New opportunities for Italian and UAE stakeholders
The partnership is closely aligned with the mission of Hub for Made in Italy: to provide Italian companies with a qualified entry point into international markets by building solid connections with local stakeholders and supporting business development over time.
Beyond market access, the collaboration aims to facilitate investments, commercial partnerships, market expansion initiatives and long-term business development opportunities between Italian and UAE stakeholders.
In this perspective, Serdal Holding’s experience in supporting partnerships, investments and business development initiatives represents a relevant asset for companies looking to approach the UAE market with a more structured and informed strategy.
Building on concrete business initiatives
Serdal Holding has already supported the market entry and growth of Italian companies in the UAE and the wider region through partnerships, investments and business development initiatives involving organizations such as Unidata S.p.A., Axial AirMax, and Adamant Group.
These examples reflect the concrete nature of the Group’s work in connecting Italian capabilities with opportunities in the Emirati and regional markets, helping companies identify development paths consistent with local priorities and business dynamics.
Dubai and Abu Dhabi as platforms for growth in the Gulf
With this partnership, the Dubai and Abu Dhabi Hubs further strengthen their role as operational and relational platforms for Italian companies looking to expand their presence in the Gulf.
The collaboration with Serdal Holding helps create a stronger bridge between Italian expertise, market opportunities and strategic relationships in the United Arab Emirates, supporting more structured and sustainable international growth paths.
